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Puch.
No one knew how to pronounce it. The company was named Steyr Daimler
Puch. It was an Austrian Government owned industry.
The Austrian pronunciation would
be Puck like Book with a P. Most people said POOK. You
did hear people say: Poosh, Pooch, Puckie, and even
derisively--Puke. Great product, not much thought into the branding
awareness in the US.
During the early 1980's. I was
District Sales Manager for the US Corporate operation selling Mopeds and
Bicycles in Southern Ohio, Indiana, and Kentucky. The dealers that I
worked with in that industry were some of the nicest people you would ever
want to meet.
This was a very interesting
company. The products were high quality made in Austria, and
marketed worldwide and in the United States. In the 60's they made mopeds for
Sears. You may remember them as red/white with a two speed gear box.
They also made two cycle motorcycles
worldwide and occasionally seen in the United States. Subsequently
in the 1970's they also imported a line of enduro motorcycles (like mine
in the picture above) sized 125, 175, and a few 250's into independent
dealerships the US. Going against the Japanese Motorcycle giants
made it difficult to compete. This effort, unfortunately
folded.
Then after the Arab Oil Embargo, Puch
saw a market opportunity in the US for mopeds. They set up
headquarters in Greenwich Connecticut--I think because the president lived
there, and had distribution locations in Secaucus NJ and Jacksonville,
Florida. They also imported Austrian bicycles under the name Austro
Daimler, and Puch. These products were absolutely the best quality
mopeds you could buy.
They also imported lower end bikes from
Japan and Taiwan. They also imported a line of high quality
firearms through a separate distribution channel, Guns South which I
think was in Alabama. They had fine rifles and even finer shotguns which
sold for thousands of dollars each. Check out the picture below of
their "M-16 like" assault rifle! They also made a full
range of Military equipment Tanks, Personnel Carriers, and
Howitzers. I have no idea where they were sold. Every once and
a while you will see a Pinzgaur which was a small four wheel drive
military vehicle.
The products were great, however their
business skills and marketing were an failure leading to their pullout of
U.S. corporate operations in the early 1980's.
3/8/08
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